About Ceneva®

Ceneva® is the world’s first carpet backing containing no styrene-butadiene. Instead, Ceneva® uses a compound based completely on vinyl acetate ethylene (VAE). VAE provides a number of advantages to the final product and is the solution for those who are environmentally conscious.

Production process

The production of tufted carpets consists of several steps of which “backing” is the final. The aim of the backing process is twofold; the primary backing fixates the yarn to the base cloth and the secondary backing improves the lifespan of the carpet. For this, high quality synthetic rubbers (latex) are used. Traditional compounds used for backing carpets contain a latex from styrene-butadiene rubber (SBR). SBR is a family of synthetic rubbers, derived from styrene and butadiene and is commonly used as a replacement for natural rubber.

A new generation

SBR has for decades been unrivaled, however, specific questions raised by different environmentally conscious
companies led to the decision to look for a substitute backing. After a period of extensive research and testing, Ceneva® was developed, a backing based on vinyl acetate ethylene (VAE). Backing products with Ceneva® has two advantages: it is 100% SBR-free and it also improves several aspects of the final product.